Maverick Carter — SpringHill Entertainment

Chief Executive

THE LATEST: In 2020, Carter and longtime friend and business partner LeBron James launched SpringHill Co., an entertainment and consumer products company that secured $100 million worth of investments. The company said its mission is to “empower greatness in every individual.” SpringHill has secured content deals with Amazon.com Inc., Netflix Inc., SiriusXM and Universal Pictures. Projects in development under Carter’s guidance include “Space Jam 2,” starring James and scheduled for release in July.
BACKGROUND: Carter, who grew up in Akron, Ohio, with James, has been instrumental in the basketball superstar’s off-court success. Together they founded LRMR Marketing & Branding in 2006 to manage their investments and assets. Under the LRMR umbrella, they oversee a growing roster of companies, including Uninterrupted, SpringHill and Robot Co., a marketing business whose clients have included JPMorgan Chase and Beats by Dre.
YEARS ON THE LA500: 3
Return to the 2021 edition of the LA500.